Understanding the Challenge

G.E.H.A GEHA (Government Employees Health Association) is a nonprofit that provides medical and dental benefits to federal employees, retirees, and military families.

GEHA faces common event marketing challenges like staffing shortages, budget constraints, and measuring success. TX Mark Marketing Agency was brought in to help streamline event executions.

Our approach:

Staffing Solutions- TX Mark provides trained brand ambassadors to ensure GEHA’s events run smoothly. Leveraging locals TX Mark creates relational values and striking event spaces that resonate with attendees.

Data-Driven Insights– TX Mark implements tracking methods to measure event success and refine future activations.

Houston-Inspired Branding – Leveraging local TX Mark could create visually striking event spaces that resonate with attendees.